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Ads on the DEALER AD EXCHANGE ARE FREE! Ad size has been reduced from 200 to 100 words, but you now get one ad for EACH product or service you offer. See the Dealer Ad Exchange page.
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03-22-2025 - I saw a business account on Twitter using the F-bomb in their marketing tweets. I don't get it. What are they thinking? Who are they talking to? Also, have you noticed the overall proliferation of F-bomb usage on social media these days? The F-bomb isn't a bomb anymore. It has become a little firecracker. That's just my opinion.
03-22-2025 - Good Morning! It's Saturday, whatever that might mean to you. I just sealed an envelope with a "site announcement" ad order for the Seacoast Ads adsheet. I use postcards also, but I never stuff envelopes with sale material. Whatever I have to say or sell is on my website and I promote it with postcards and small ads in industry adsheets and magazines. My website, the one you're visiting now, costs less than #100 a year. As I always say, continue doing whatever works for you. Boxing legend George Foreman has passed away. He seemed like a very nice person. My Folgers Black Silk coffee is ready.
03-21-2025 - A returned ad order for Dan McCarty's Spitfire Monthly adsheet was in the mail today. A note said the January 2025 issue was the last issue for the Spitfire. Dan included a circular for a program, so he's still in business. Also in the mail from another dealer was a significantly darkened copy of a sales circular—in other words, a copy of a copy of a copy. It was a copy from Hell but also folded strangely. Instead of a tri-fold, it was folded in half and then folded in half again. I see this type of fold now and then. These people did not pay attention in Mail Order Envelope-Stuffing 101 in High School! By the way, did you know the Self-Addressed, Stamped Envelope has a Wikipedia page?
03-21-2025 - While at a self-checkout terminal at my nearest Walmart, I was approached by an in-house First Convenience Bank employee. The employee tried to get me to open an account. I declined, saying my bank of 50 years was doing just fine. He countered with the suggestion that I could open an account to hide money from my wife. I'm not making this up.
03-21-2025 - If you have an advertising website and feel the need to show how much traffic you are receiving, should you express that traffic in "hits" or "visits"? There is a difference. If I visit the home page of your website and I see seven photos on that page, I have downloaded eight files to my browser - the webpage itself plus the seven photos. That's eight hits but only one visit. If the page has graphic navigation buttons, count those too! Promoting your advertising service by speaking of hits is unfair, especially if your visitors and customers don't know the difference.
03-21-2025 - You know you're old when you've had the pleasure of being on the receiving end of a belt-driven dentist's drill! I'm that old.
03-21-2025 - From the U.S. Bureau of Labor Statistics - conomics Daily - South Dakota had the lowest annual average unemployment rate among the states in 2024, 1.8 percent. Unemployment rates were 2.3 percent in Vermont and 2.4 percent in North Dakota. Two states, Arizona and Pennsylvania, had record low unemployment rates in 2024, both 3.6 percent. Nevada had the highest unemployment rate, 5.6 percent. Unemployment rates averaged 5.3 percent in California and 5.2 percent in the District of Columbia during 2024. Overall, 24 states had unemployment rates lower than the U.S. figure of 4.0 percent, 5 states and the District of Columbia had higher rates, and 21 states had rates that were not appreciably different from that of the nation in 2024. Annual average unemployment rates below 2.0 percent in South Dakota and Vermont in recent years are among the lowest state unemployment rates ever recorded. Some of the highest unemployment rates, over 14.0 percent, were in West Virginia and Michigan in the early 1980s. These data are from the Local Area Unemployment Statistics program. To learn more, see “Regional and State Unemployment – 2024 Annual Averages.” State unemployment data began in 1976.
03-21-2025 - Good Morning! It's Friday! Has anyone assembled any Morse code bracelets that I talked about in a post yesterday? I didn't think so. Necklaces would sell well, too. I've made a lot of last-minute changes to the Dealer Ad Exchange program lately. I apologize if I made anyone dizzy. All the dust has now settled, so submit your ads! My Folgers Black Silk coffee is ready!
03-20-2025 - Get a PayPal account and invoice your customers through that system so that you can accept credit card payments without the hassle of opening a merchant account. Customers can pay for your product through PayPal, and you can ship it to them without delay. If the product is digital, you can email it to them without going through the expense of a paid file hosting service. Why complicate things?
03-20-2025 - During yet another war game, in 1976 or 77, in the middle of the night at Fort Irwin in the Mojave Desert. I was assigned to a "dismount point," and things were quiet. But soon, headlights approached. I stopped the jeep and gave the driver the "challenge." The backseat passenger removed his helmet and said, "Son, if you're looking for the password, I don't know it. You should know me. I'm General Patton". It was the son of the famous General Patton, the son I didn't know was in the area. The son I didn't know even existed.
03-20-2025 - I visit many websites found in Mail-Order publications to see who is doing what. Most of the sites belong to someone other than the person posting the ad. Those posting the ad have a /my page or equivalent info after the main website address or provide an ID number to input somewhere. Promoting these sites from your site is always better than an ad. I want to see who's trying to take me to that third-party website first.
03-20-2025 - Here's one for the "Strange Things" category. There was a period of license overlap when the State of Texas said I needed glasses to drive, and the FAA said I didn't need glasses to fly.
03-20-2025 - From the U.S. Bureau of Labor Statistics - Economics Daily - Real average hourly earnings for all employees increased 1.2 percent from February 2024 to February 2025. The change in real average hourly earnings combined with a 0.6-percent decrease in the average workweek resulted in a 0.6-percent increase in real average weekly earnings over this period. Real earnings are earnings that have been adjusted for changes in consumer prices. Over the year, real average hourly earnings for production and nonsupervisory employees increased 1.4 percent. The change in real average hourly earnings combined with a decrease of 0.3 percent in the average workweek resulted in a 1.1-percent increase in real average weekly earnings over this period. These data are from the Current Employment Statistics program and are seasonally adjusted. Earnings for the most recent 2 months are preliminary. The Consumer Price Index is used to adjust earnings for inflation.
03-20-2025 - Roll the clock back 20 years to the days - not that many - when I stayed at hotels. Not owning a laptop computer and not wanting to be offline, I would load my whole desktop computer - monitor, CPU, and keyboard - on a luggage cart and take it to my room. Yes, I got funny looks.
03-20-2025 - Being an Amateur (ham) Radio operator and a Morse code enthusiast, I've encountered people selling Morse code bracelets online. These bracelets use short and long beads to feature a person's name or some short phrase. At least, that's what the maker thinks. Full article
03-20-2025 - Good Morning! It's Thursday. About the only thing of semi-importance that happens today is a new episode of Reacher. I've mailed over 100 postcards announcing free ads on the Dealer Ad Exchange. I've received two responses. I'm not surprised. I learned long ago that giving away something free in this business is just as hard as selling it. Well, at least I have my Folgers Black Silk coffee. Starbucks, you ask? Never had it. Never will. Not because it isn't good. I'm told it is, but I've gone so long without tasting it that it's now more fun telling folks I've never had it than trying it.